Uma leitura curiosa: [Neuromarketing.](http://www.imediaconnection.com/content/6317.asp) O Neuromarketing tenta analisar as reações neurológica das pessoas com relação a propagandas, embalagens, sabores, marcas, por meio de ressonância magnética por imagem. Veja um trecho do artigo, que explica o surgimento e as idéias dessa metodologia: He decided to conduct his own taste tests, only this time, the subjects were hooked up to an MRI (magnetic resonance imaging) machine and observed their neural activity. Though half of the participants, without knowing which sample was which, said that they preferred the one that was actually Pepsi, once told with samples were Coke, seventy-five percent said they preferred the taste of Coke.